Work experience
Senior Digital Graphic Designer
EF Education First HQ
Shanghai, China
2017-present
• Worked closely with EF Global Marketing’s campaign team to create visual & brand identity for EF’s online / offline global campaigns (focused on graphic design, illustration & UI) for China, Indonesia & Russia.
• Created and found EF’s new global branding campaign called Nametale (efnametale.ef.com).
• Got involved in every steps of Nametale project (proposal, concepting, production, post-production, launching & maintenance).
• Created Nametale's brand visuals (UX, UI, all stories’ illustrations and characters).
• Created Nametale‘s merchandises’ visuals (calendar & physical storybook).
• Created concept of Nametale megabooth for roadshow & worked collaboratively with vendor in creating all physical booths at several big shopping malls in Shanghai & Shenzhen.
• Created Nametale's marketing video for promotion (directing, storyboarding & illustration) & worked closely with animator & writer.
• Worked collaboratively with writer, animator, UX & UI consultants, video maker, developers, merchandiser & project managers for Nametale.
• Worked closely with multimedia team & content team in directing & producing educational animated videos for content site (EF Blog) & EF Helix website.
On-going 2018 project:
• Verb Explorer: EF's very first online marketing game that focused on improving students' english skills (visual rebranding, merchadising, mechanism upgrading)
• O2C: EF's very first online open class (storyboarding, creating illustration for motion graphic & visual of animated videos in post-production)
Digital designer / Illustrator
EF Education First HQ
Shanghai, China
2015-present
• Created new visuals for educational contents on EF content site (EF blog for China, Indonesia & Russia).
• Created wechat contents’ visuals objectively for increasing leads & engagement (for EF China), such as illustrations for educational contents & graphic visual for H5 gamified learning quizzes.
• Worked closely with EF Global Marketing’s campaign team to create visual & brand identity for EF’s online / offline global campaigns (focused on graphic design, illustration & UI) for China, Indonesia & Russia.
• Worked closely with multimedia team & campaign team in directing & producing marketing videos to promote EF's global online / offline campaigns for China, Indonesia & Russia.
• Collaborated with a team of designers to offer improvements & directions on others’ projects.
• Discuss project ideas and goals with each project manager, and turned these visions into real visual designs that met the need using illustrations, artwork, design elements, and typography.
• Prioritized graphic workload & effectively coordinated multiple projects.
2010 - present
2010 - present
Graphic design / Illustrator intern
That's Mandarin School
Shanghai, China
March 2015 - May 2015
• Created brand visual & illustrations for new educational online project called 'Linkwords'.
• Visualized english and chinese words into illustrated flashcards for online learning.
• Assisted on photo shoots and created artwork as necessary to achieve promotion goals.
• Willingness to work as part of a team and to take direction.
Independent Business Owner / Photographer
Simple 'K' Photography
Makassar, Indonesia
2011-2015
• Directed, managed, worked with hairstylist, make-up artist, wardrobe stylist, assistants and photographed models.
• Identified, selected and set up location required for executing photo shoots.
• Captured images as directed, taking all aspects into consideration, including outside lighting, shadows and lens requirements.
• Performed editing, color correction, enhancement and delivery of final images, in a timely manner to ensure they are high quality.
• Photography special events, including parties, school potraits & family potrait.
• Utilized artistic vision to realize clients’ ideas and add a professional, timeless flair.
• Maintained high level of client satisfaction by explaining processes and fees in detail and following through on all promises.
• Continually worked as freelance graphic designer & illustrator.
Graphic design / Photographer intern
Dekko Photography
Bali, Indonesia
June 2010 - August 2010
• Concepting projects and active participation in critiques.
• Effectively communicated with manager and staff about design material and information.
• Modified company's logo and brand.
• Performed editing, color correction, enhancement and delivery of final images, in a timely manner to ensure they are high quality.
• Photography special events, including parties & wedding.
• Designed customized photo album to ensure high level of client satisfaction.
Education
Shanghai International Studies University
Chinese language
2014-2015
Universitas Kristen Petra
Bachelor of art, Design and Visual Communication
Skills
Adobe Illustrator
Adobe Photoshop
Adobe Photoshop Lightroom
Adobe Premiere
Adobe After Effect
Languages
Bahasa Indonesia (native)
English (fluent)
Chinese (conversational)